Bronny James Signs Guaranteed Contract with Los Angeles Lakers

Estimated NIL Value of $79 Million

Highest Valuation in On3's NIL Database

Bronny James, the son of NBA legend LeBron James, has signed a guaranteed contract with the Los Angeles Lakers, according to multiple reports. The four-year deal is reportedly worth $79 million.

In addition to his NBA contract, James also has a high NIL valuation. On3, a leading NIL valuation service, estimates James' NIL value at $72 million, making him the highest-valued player in the NCAA.

James is expected to make his NBA debut in the 2024-25 season. He is widely considered to be one of the most promising young players in the league.